‘Yaaay…it’s undie-shopping time!’ Sounds a lil too much? We know right! While shopping an outfit might still justify an expression as gaga as this from our menfolk, inner-shopping comes nowhere close. The fit, color & price being the ultimate deciding factor of purchase, almost no man ever invests any thought on the choosing the fabric according to occasion.

Why let the icy winter take the fun out of daily life? Stay warm this winter with the premium products from Rupa Comfort Store at Camac Street and the exquisite range from RUPA.