Hope you're ready to turn up the heat because Euro is about to set your style game on fire! Get ready to dive into a world where comfort meets charisma in our sizzling collection of men's vests, trunks, and briefs.

Glitz, glamour & all things grand- it’s that time of the year again when every part of the country decks up in their most gorgeous avatar, not to mention the people around. With festive beacon driving high and all of us bracing up to sizzle the crowd with our hottest best look during the upcoming celebrations- diet regimes & workout plans are on everyone’s card right now. But while you might muse on renewing your gym membership to sport a chiselled bod & fit into trendy outfits this Puja, have you paid attention to the workout wardrobe you’ll need during workout? Well we know that most people cannot distinguish between workout wardrobe from a regular one, especially in terms of underwears. If you are one of them, don’t forget to scroll below as Colors Team jots down the ultimate checklist of workout essentials you need to add to cart before you hit the gym.

‘Yaaay…it’s undie-shopping time!’ Sounds a lil too much? We know right! While shopping an outfit might still justify an expression as gaga as this from our menfolk, inner-shopping comes nowhere close. The fit, color & price being the ultimate deciding factor of purchase, almost no man ever invests any thought on the choosing the fabric according to occasion.

This year, Ranveer Singh is going to change the face of Rupa Frontline with his jazzy, quirky avatar. Witness the transition of Rupa Frontline, where you are bound to be mesmerized by our creativity. The aura and magic of Ranveer and Frontline are going to leave you awe-struck! Let's check out what's new and what the buzz is all about:

Earth Day is a global event celebrated every year to raise awareness about the importance of protecting our planet and taking action to address environmental issues. As Earth Day approaches, it's important to consider how we can all do our part to protect the environment. One often-overlooked area where we can make a difference is in our clothing choices, specifically with our innerwear.

Every Earth Day, people make promises to fight climate change; pollution, and conserve our natural resources! However, with each passing day, people somehow forget these promises and do what suits them better. Anyway, Bumchums thinks these are merely modest actions, but they all add up when it comes to protecting the environment and should be followed not only one day but throughout the year….

EURO has once again boosted the innerwear fashion game by roping in KARTIK AARYAN, also known as the "chocolate boy" of Bollywood! The sensational hero is going to be "THE VOICE" of Euro Fashion Inners and its values. Euro envisages that Mr. Kartik will definitely incite the deep-rooted fashion and comfort that men long for so that they can live their lives to the fullest.

Wearing colorful innerwear is a great way to feel comfortable during Holi. By opting for bright & vibrant colors, people can truly embrace the joyous spirit of this festival. Let's see what Rupa Frontline Colors has to say about the different hues that we use during Holi...

Before we start off with the blog, Bumchums wishes you and your family a happy new year. We hope that you have followed our new year tips from our last blog and spent new year’s eve quite well. Well, we have another new year-related blog,

Why let the icy winter take the fun out of daily life? Stay warm this winter with the premium products from Rupa Comfort Store at Camac Street and the exquisite range from RUPA.